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Unless you have been really blind to trends, you should know that videos are HOT, HOT, HOT!!! The best thing since sliced bread, baby!
But I digress…
Seriously, more and more people are not only watching videos for their information, but more marketers are starting to use them as well to get their messages to the end user… and if you are not using them, well, then you are missing a great opportunity to capitalize on this growing market.
Here – go read these:
http://www.comscore.com/press/release.asp?press=1529
http://www.webpronews.com/topnews/2007/06/13/online-video-ads-lead-to-sales
http://www.online-publishers.org/media/131_W_opa_online_video_study_mar06.pdf
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=62634
http://blog.compete.com/2007/09/06/video-market-share-july-2007/
http://blog.compete.com/2007/04/26/online-video-market-share-google-youtube-maniatv/
So, are you convinced you need to start using video? The only answer is YES!
“But, I don’t know how to create a video!”
Oh, come on…I have a solution for you…and it’s free! Basically, you can create a video using screen capture tools – from capturing you surfing websites, to making a video screen capture of you going through a PowerPoint presentation (relax, I have a freebie for that as well!), to a video screen capture of you using Notepad! And really, it is not all that complicated. What you will need is a video screen capture program, a cheap microphone, and if you want to create videos of PowerPoint / Word / Notepad presentations, you will need those programs as well (fear not, I have a free option for those as well!)
Video Screen Capture Programs:
Not Free:
Camtasia ($300) is without argue, one of the best screen capture utilities available – but it is also $300! If you can afford it, I would highly suggest you get it. But it is not necessary
BECAUSE …
Here are some alternatives – some completely free and one that is VERY CHEAP for what it can do! There is a free version of Camtasia available for download. Camtasia was actually created from a program called Cam Studio….which is free.
You can download it here:
http://www.camstudio.org
CamstudioPro – this is not free, but VERY, VERY cheap for what it does! It is also based on the original Camstudio, but has been greatly improved … by a programming nut, Dave Guindon. Dave has created a very cool alternative to Camtasia and has priced it so that just about anyone can afford it! Please, you owe it to yourself to at least look at it … I think you will be VERY impressed with what it can do!
Another free option is called The Jing Project.
The Jing Project is actually made by the creators of Camtasia, but is free and is super easy to use!!!
Check it out at:
http://www.jingproject.com
Two more free options to look at:
http://www.smallvideosoft.com/screen-video-capture/
http://www.virtualdub.org
Now, as far as a Microsoft Word / PowerPoint alternative, one of the best ones available (and also FREE) is a Suite of “Officetype” tools called Open Office!
You can download it here:
http://www.openoffice.org
Download List: Social Video-Sharing List
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