(1 votes, average: 5 out of 5)
Loading ...Monetize YouTube clips? Or pull them?
In the latest Google Blog post, the search engine is claiming to have solved the video monetization puzzle that has been plaguing the advertising industry.
After years of regarding pirated video on YouTube as a threat, some major media companies are having a change of heart, treating it instead as an advertising opportunity.
Google has said that media companies, when faced with the decision whether to pull a YouTube clip with their copyrighted material or monetize the ads around it, choose to take the ad money about 90% of the time.
The YouTube users who post the content without permission will not share in the advertising revenue generated by their posts. Instead, it is split between the media companies and YouTube.
So far, the money is minimal — ads appear on only a fraction of YouTube’s millions of videos — but the move suggests a possible thaw in the chilly standoff between the online video giant and media companies.
Leave the content on the shelf to collect dust or partner with Google and monetize it through their own, already built audience?
Doesn’t seem like a tough decision to me.
Related Posts
One Response to “Monetize YouTube clips? Or pull them?”
Leave a Reply
Subscribe
You can subscribe by email to receive newsletter updates:
Subscribe through a RSS feed reader
FeedBurner
anirban roy said on Friday, August 29, 2008, 11:48
ya hope the situation is changing
& the unofficial uploaders would hav some share & their own identity in future