SEO EXPERTS

Every search engine uses it’s own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your websites place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.

These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.

The Title Tag
The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That’s why it has to be given the utmost importance while search engine optimization is the consideration.

It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.

Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.

The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.

The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.

Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.

Description tag
The description tag should be written in such way that it speaks about the website contents in just one or two sentences.

It should be short and clear that your visitors get a close idea about your site by reading this in a short time.

The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.

Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.

Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.

Keywords Tag
The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as “spam”. However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.

Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag.

Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.

Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.

Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.

The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.

The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.

These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.

There has been quite a bit of talk lately about the resurgence of gray and black-hat panel discussions at the SMX Advanced conference held recently in Seattle. I posted a lengthy comment at the trail end of Matt Cutts’s post regarding the matter, but I felt that it deserved a little more attention. In short, any advanced SEO conference should not shy away from the full gamut of SEO techniques.

1. Black Hat is Beating You: Regardless of your position on the ethics of black hat techniques, it does not change the simple fact that these techniques exist in the wild and they are being employed by your competitors. If the only information you gather from a discussion on these techniques is how to identify and out those activities, you are better off than had you not heard them before. Because the vast majority of white hatters will never build up enough reputation to get access to such information, conferences create the perfect atmosphere where these techniques can be discussed academically.
2. White Hat is Overly Risk Averse: Think of SEO research like pharmaceutical clinical studies. Your white-hat sites are humans. Your black-hat sites are guinea-pigs. The research, testing, and experimentation all need to be done, but you can’t risk that kind of research on a white-hat property. So, you have two choices, either do gray hat on your own secondary properties or just learn from those who know it. Once again, conferences are the perfect atmosphere where this research can be discussed.
3. You Can’t Trust White Hats: Sorry, but white-hats are made out of tin. Here is just a short list of SEO tactics that most white-hats will swear don’t work even though, if executed correctly, do.
   • Reciprocal Links
   • Paid Links
   • Link Networks
   • Keyword stuffing
   • Mispellings

   Blackhats know these still work when performed correctly, which is why these techniques still exist in the wild. However, the second a Google rep mentions the word that they are going to start cracking down, or enough people complain of getting some penalty on DigitalPoint, white-hats start to freak out.

4. You Can’t Trust Black Hats: Sorry, but black-hats are made out of BS. A lot of black-hat is still chest-thumping, and putting black-hat techniques to the scrutiny of professionals in a live audience is a much better way of calling shenanigans.

One of the themes I have seen coming from this even though was that the panelists were quite candid (and in fact vivid in language) with regard to the various techniques one can employ to improve search engine rankings. In this candidness, many revealed the true nature of the best search engine optimizers - they are not white hats. They are not black hats either. Nor gray hat or blue hat or whatever you want to call them. They wear the hat they need to address the problems facing their own sites or their clients’ sites, regardless of what color that might be.