SEO EXPERTS

AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.

Impression count is basically referring to your traffic. It means the number of times AdSense block is displayed.

Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.

Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.

Smart-pricing is AdSense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.

Apply for AdSense account via blogger.com for faster approval.

Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.

Read and reread Google AdSense Program Policies and Terms and Conditions.

Don’t click on your own ads, or ask people to click, even if you are using proxies.

Don’t use click-bots.

Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.

Don’t put your ads on objectionable material, e.g. adult sites, gambling sites, mp3, etc.

Basically, don’t cheat AdSense. Google will catch you, sooner or later.

Viewing your on website will not get you banned. Just make sure you don’t click on the ads.

However, repeatedly reload your page to jack up page impressions can get you banned.

When in doubt don’t hesitate to contact the AdSense team. They are very helpful.

Choose a high paying niche without too much competition.

Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.

Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.

Target a specific audience. Get Google AdWords.

Put your targeted-keyword on Page Title.

Repeat the keywords in your content.

Learn HTML.

Put emphasis around your keywords by using HTML tags like <h1>…</h1>, <h2>…</h2>, <strong>…</strong>, <b>…</b>, e.g. <strong>AdSense Tips</strong> .

Get domain name that contains your targeted keyword.

Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories

Submit your URL to search engines for crawling.

Create and submit your sitemaps to Google Sitemap (sitemap.xml) and Yahoo (urllist.txt)

Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.

Invest for original fresh content. Write or pay for contents regularly.

Use copyscape.com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.

Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.

Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.

New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).

Regular visitors have higher chance to recommend your site to others.

Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).

Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.

Its easier to create many websites with low earning than few websites with high earning.

Forum generally have high impressions count, but very low CTR.

First, let me just say that Smart Pricing was a pretty smart move, especial for advertisers. The principle is simple: before smart pricing, advertisers paid the price they had bid for each click their ad received on a website, regardless of whether that click resulted in a sale. The result was that some advertisers were receiving large numbers of clicks for which they were paying large sums of money but were seeing only a low return on that investment (ROI). Not surprisingly, they were drifting away to other ad distributors, particularly Yahoo!, in the search for visitors who wouldn’t just click but buy too.

To improve advertisers ROI (and win them back from Yahoo!), Google lowered the price of ads on sites that tend to give advertisers few sales, even if they give them large numbers of clicks. To put it another way, the same ad can now cost different amounts when it appears on different sites. And of course, that same ad will pay publishers different amounts too. Before Smart Pricing, publishers had focused solely on attracting as many clicks as possible. With Smart Pricing, a site with a high CTR can still earn less than a site with a low CTR.

So how does Google measure an advertisers conversion rate and what can publishers do to increase their conversion rates to ensure their ad rates remain high?

This is where things get tricky. Google is playing its cards pretty close to its chest when it comes to the methods it uses to calculate Smart Pricing and even measure ROI.

What Google Has Said About Smart Pricing:

- The price of an ad is influenced by a number of different factors. Those factors can include: the bid price; the quality of the ad; competition from other ads in the same field; the location of the ad as part of a marketing campaign; “and other advertiser fluctuations.”

- The ad price is not affected by the click through rate. Sending advertisers large numbers of clicks will not increase the bid price. (That doesn’t mean that CTR isnt important at all for your revenues; its just not important in determining the amount you receive for the click.)

- Content Is King. Google makes it pretty clear that sites that will benefit most from AdSense are those that create compelling content for interested users. They also emphasize the importance of bringing targeted traffic to look at that content. Those are two different factors which together create a site with loyal, appreciative users. Just the sort of thing that every serious webmaster wants.

How does Google judge the quality of an ad?

- Smart Pricing is calculated across an AdSense account. So if you have a number of different sites covering a range of different topics and one of them delivers a low ROI, all of your ad prices may be lowered.

- Smart Pricing is evaluated weekly. If you believe that an ad is delivering a low ROI, you can remove it from your site and you should see higher ad prices within a week.

- Smart pricing is tracked with a 30-day cookie. Users dont have to convert immediately into a sale (or whatever will count as a conversion) for you to benefit. They can think about it for a month and you’ll still get the benefit.

- Image ads are affected by smart pricing. Few serious publishers use image ads except when they’re receiving CPM campaigns. Was this a reference to ads in low locations receiving lower rates?

- Prices may be reduced even below an advertisers minimum bid. So looking up the bid prices for targeted keywords wont help you very much; if your ROI is low, your rates could be lower than the minimum quoted.

- Conversions accounts are tracked by advertisers opting into AdWords Conversion Tracking. But we still don’t know what Google is tracking or how its making calculations with its results.

Strategies To Benefit From Smart Pricing

The challenge for publishers trying to keep their ad rates high is that there no way to know exactly how many of your clicks are converting into sales for your advertisers. You cant even tell what would count as a sale for the different advertisers you’re promoting. The best you can do is keep track of your clicks and your revenues, and make sure that they rise and fall at the same rates. If following your stats was always important, Smart Pricing has made it absolutely vital. Theres little point in spending hours trying to increase your CTR if the value of your clicks is dropping like a rock. So what should you do if you notice that your income is dropping but your

CTR rate remains the same?

The first thing you should do is protect yourself. Because one site with a low ROI can affect all the sites in your account, dividing your sites between different accounts would prevent all of your revenues falling if one site under performs. Officially, thats a breach of TOS, so you cant really do it But I don’t see why two different sites cant be owned by two spouses. If you own more than two sites though.

Next, if you suspect that one page has a low ROI, try removing the AdSense code from that page, wait a week and see if you can spot an improvement in your ad prices. If theres no improvement, replace the code and try taking the code from a different page. You want to find the page thats poisoning your earnings and keep AdSense ads off it until you can bring in the kind of traffic that suits your advertisers.

And thats where you’re most likely to find the under performing pages. The pages that are most likely to have the greatest conversion rates for advertisers are those that have the most loyal following. The closer the connection between your site and the interests of your visitors the more likely they are to click on your ads and buy when they click.

So its also a good idea to create niche sites that appeal to niche audiences, rather than general sites that bring in audiences interested in a bunch of different things. Those sorts of users will also only have a vague interest in some of the things on your site and could lower your conversion rate.

You might have a blog, for example, in which you discussed your interests in… oh, cats, computer, games and the movies of celebrities. That would bring in users with three different kinds of interests and three different kinds of ads. But a cat-loving user who clicks on an ad for celebrities DVDs is less likely to actually buy than a celebrity fan. Your conversion rate would drop and the value of every ad you promote would fall too.

But if you created three separate blogs, one for each of your interests, you would receive fewer false clicks, and a higher rate of conversion. Ultimately then, the ideal strategy is as always to create good content that attracts genuinely interested users.